United: Customers Can Bid to Be Bumped

Frankfurt, Germany - July 17, 2014: United Airlines aircraft logo at an aircraft in Frankfurt. United Airlines is headquartered in Chicago, Illinois.

United Airlines has introduced a feature wherein passengers can elect to enter the monetary value for which they would accept being bumped for their flight, should the flight become overbooked. Upon overbooking of a flight, the flyer who entered in the lowest dollar amount on their bid will be selected for bumping, and will be awarded the amount that was entered.

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