Ever get surge pricing even when it’s far from rush hour? You might have been the victim of Uber drivers in the area. A recent investigation found that Uber drivers in London and New York have been cheating the app into thinking there’s a shortage of cars when there isn’t in order to initiate surge pricing.
Researchers interviewed several Uber drivers to discover how they pull off the trick: several drivers in an area coordinate via online forums and log out of the app at the same time. Uber’s algorithm thinks there’s a driver shortage and fare prices go up due to “high demand.”
At least one driver said that Uber already knows about the practise “cos it happens every week.”
To read more on this story, go to The Telegraph.