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TUI Calling For Tourism To Re-Start In Some Countries

TUI Calling For Tourism To Re-Start In Some Countries
Jackie Reddy

While many countries across Europe are still in or cautiously emerging from lockdowns imposed to mitigate the impact of coronavirus, Anglo-German travel company TUI is cautiously optimistic that it will be able to revive its operations, reports the BBC.

Opening Operations Where Threat Of Virus Has Faded

According to the outlet, the crux of its post-coronavirus plans center on opening up its facilities in countries where the disease is no longer deemed to be a threat. Greece, Austria and Cyprus have been named as just some of the destinations targeted by the company, says the outlet.

In a press release, TUI stated, “Barely two months after almost all business units had to be shut down due to the worldwide travel bans, the tourism group is prepared for a resumption of its operational activities. TUI’s first hotels on Sylt and in Mecklenburg-Western Pomerania will open their doors for guests in the coming days. TUI’s hotels and clubs in European destinations are also ready to welcome holidaymakers.”

Rigorous Hygiene Standards To Protect Guest Well-Being

The company has also added that a ten-point hygiene plan will now be rolled-out across its global portfolio of properties. More on these comprehensive measures can be found here

Speaking of these plans, Fritz Joussen, TUI Group’s CEO, said, “The safety and well-being of our guests and employees around the world continue to be our top priority. Summer holidays in Europe can now gradually be made possible again – responsibly and with clear rules. Organized travel offers great advantages especially now: With the trusted TUI brand, we offer safety, local support and, in special situations, guarantee the return journey home. Together with the destinations and our partners we have developed extensive measures to protect our guests.”

“The demand for holidays is still very high. People want to travel. Our integrated business model allows us to start travel activities as soon as this is possible again. The season starts later, but could last longer. For 2020 we will also reinvent the holiday: New destinations, changed travel seasons, new local offerings, more digitalization,” he added.

Plans For TUI’s Revival Could Come At A Cost

TUI scrapped the bulk of its travel program in March and has said that it still expects to have disruptions to its offerings, including to package vacations and cruises, through to June and July.

Of course, TUI’s plans to revive its operations come as travel restrictions and quarantines have been put into place by a host of European countries. However, as the BBC reports, the European Commission has voiced its support for the re-emergence of the bloc’s tourism operations.

But TUI’s optimism may come at a price; while it has set forth a kind of map to recovery, it admits that growth can only come from what it calls “extensive cost-cutting measures”. The company says that it will be seeking to reduce its overheads by 30 percent across the board and has stated that 8,000 jobs could be lost.

“TUI should emerge from the crisis stronger. But it will be a different TUI and it will find a different market environment than before the pandemic,” explained Joussen.

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