The president is once again commenting on Boeing’s troubled 737 MAX aircraft – but not from a safety or an operational standpoint. Taking to Twitter, Donald Trump opined Boeing should “add some additional great features” and rename the project, which elicited plenty of feedback from the internet.
President Donald Trump is once again inserting his opinion on the Boeing 737 MAX issue, but this time he is offering some unsolicited business advice to Boeing. On Twitter, the federal executive issued some ideas on how to make the troubled aircraft great again.
Trump originally grounded all 737 MAX aircraft in the United States after the Ethiopian Airlines Flight 302 tragedy, killing all 157 souls on board. Just over one month after the airframes were ordered to stop flying, he used his digital platform to suggest the aircraft get renamed after an overhaul of the program.
What do I know about branding, maybe nothing (but I did become President!), but if I were Boeing, I would FIX the Boeing 737 MAX, add some additional great features, & REBRAND the plane with a new name.
No product has suffered like this one. But again, what the hell do I know?
— Donald J. Trump (@realDonaldTrump) April 15, 2019
While the president suggested “no product has suffered like this,” Boeing is no stranger to major issues affecting their aircraft. In 2013, the Boeing 787 Dreamliner was grounded over battery overloading issues that caused fires in the aircraft cabin. Three years later, the Federal Aviation Administration ordered immediate changes to Dreamliner engines due to concerns of engine failure. And in 2015, the Chicago-based company paid $12 million in fines over fuel tank design flaws on the 747 and 757 airframes.
After the president’s tweet, the internet had several suggestions for the rebrand, with many focusing on his former businesses which “suffered” in the past.
Whoa, whoa, whoa.
First they should *FIX* the plane, and make it *BETTER* somehow too?
Genius. Why didn't they think of that?
— Kevin M. Kruse (@KevinMKruse) April 15, 2019
You had an airline. It went bankrupt almost immediately.
— James Kosur (@JamesKosur) April 15, 2019
The opinions come on the same day Trump’s daughter Ivanka honored the souls lost on ET302. On a trip to Addis Ababa, the Associated Press reports the senior advisor visited the Holy Trinity Cathedral where she laid a wreath in honor of the flight’s passengers.
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