Jetlines isn’t yet operational, but this ultra-low-cost carrier plans to shake-up the Canadian aviation market by offering super low fares, great service and direct connectivity to both domestic and international markets. CEO Javier Suarez spoke of his plans for the airline at Routes Americas 2019.
It may not yet be operational, but ultra-low-cost carrier Canada Jetlines is already seeking to make its mark in the skies.
On its website, the airline states that “Jetlines was created to serve the millions of Canadians living in unserved or underserved markets across the country. Our goal is to provide a much-needed alternative to the unreasonably high cost of air travel.”
Its USP, it says, is not only the fact that it is run by executives who have experience in successfully operating low-cost carriers, but that it will provide solid customer service and excellent safety standards.
“Jetlines will use the proven and profitable ultra-low cost carrier (ULCC) model, which has enjoyed decades of success in every other industrialized region of the world. The ULCC model offers airline tickets at a fraction of the price of traditional carriers,” the carrier adds.
In addition to serving the domestic Canadian market, the airline will fly direct to the United States, Mexico and the Caribbean using its Airbus fleet.
Further stating its ambitions, the carrier says that, “Jetlines plans to create a new market for air travel in Canada and retain passengers by demonstrating our passion for service, which we believe is unrecognizable in today’s market.”
At the helm of Vancouver-based carrier is CEO Javier Suarez, who has over a decade of experience as an airline executive and has worked at Vueling and, more latterly, VivaAerobus. Describing himself as “lucky” in a Routes Online podcast recorded at Routes Americas 2019, he unexpectedly took the helm at Jetlines after the departure of its previous CEO.
During the podcast, Suarez explained that the LCC model has plenty of growth room in Canada and that Jetlines was ready to best its competitors – like Swoop and Flair – in terms of their offered fares.
LCC’s, he said, “are everywhere” and Suarez added that he had no doubts that Jetline’s kind of low-cost business model could be a success in Canada where only regional or legacy carriers currently dominate.