SriLankan Airlines, the South Asian nation’s loss-making carrier, has revealed its five-year business plan, a strategy that it believes will enliven the carrier’s operations. As part of this, the airline will be offering new destinations across the globe, bringing it into competition with Emirates.
SriLankan Airlines has revealed its five-year business plan, a strategy that it hopes will both revitalize its financial operations and ensure the greater global visibility of its brand profile. According to Simple Flying, the plan is intended to revive the fortunes of the loss-making carrier.
In a statement, the company also explained that this strategy would help to ensure the future strength of SriLankan Airlines, which contributes significantly, “…to the GDP of Sri Lanka in many different areas, including all export, import and leisure…” It adds that it, “…envisages a corresponding increased contribution to the nation’s economy as the airline grows.”
As part of this plan, the airline will be, “…developing a route network to match customer demand and market opportunities, including new destinations in Europe, Africa, the Middle East, South Asia, the Far East and Australia, as opposed to the current limited point-to-point strategy.” In this respect, the outlet likens the airline’s ambitions for growth to the progress achieved by Emirates, one of its competitors.
In addition to this, SriLankan’s five-year strategy will also see it make improvements to an array of customer products and services, including its in-flight entertainment and meal options.
This plan was put together by the airline’s management team and will soon be offered up to the Sri Lankan government for final approval.
[Image Source: Wikimedia/ Eluveitie]