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Airlines

This Airline Wants to Be the Next Emirates

This Airline Wants to Be the Next Emirates
Jackie Reddy

SriLankan Airlines, the South Asian nation’s loss-making carrier, has revealed its five-year business plan, a strategy that it believes will enliven the carrier’s operations. As part of this, the airline will be offering new destinations across the globe, bringing it into competition with Emirates.

SriLankan Airlines has revealed its five-year business plan, a strategy that it hopes will both revitalize its financial operations and ensure the greater global visibility of its brand profile. According to Simple Flying, the plan is intended to revive the fortunes of the loss-making carrier.

In a statement, the company also explained that this strategy would help to ensure the future strength of SriLankan Airlines, which contributes significantly, “…to the GDP of Sri Lanka in many different areas, including all export, import and leisure…” It adds that it, “…envisages a corresponding increased contribution to the nation’s economy as the airline grows.”

As part of this plan, the airline will be, “…developing a route network to match customer demand and market opportunities, including new destinations in Europe, Africa, the Middle East, South Asia, the Far East and Australia, as opposed to the current limited point-to-point strategy.” In this respect, the outlet likens the airline’s ambitions for growth to the progress achieved by Emirates, one of its competitors.

In addition to this, SriLankan’s five-year strategy will also see it make improvements to an array of customer products and services, including its in-flight entertainment and meal options.

This plan was put together by the airline’s management team and will soon be offered up to the Sri Lankan government for final approval.

[Image Source: Wikimedia/ Eluveitie]

View Comments (5)

5 Comments

  1. AlwaysAisle

    April 11, 2019 at 6:55 pm

    It has been more than ten years since I flew SirLankan Airlines, back then called Air Lanka. Initially Air Lanka has receive technical support form Singapore Airlines and it showed back then, service in economy was pretty nice back then. Hope SirLankan Airlines has retained know how gained from Singapore Airlines. Back then transit at CMB was not exactly on par with transit at SIN or DXB due to political situation of Sir Lanka. However, hope situation is better now, Sir Lanka is a nice country.

  2. scottishpoet

    April 12, 2019 at 2:16 am

    Sri Lankan has been saying this is the late 1990s

  3. spainflyer

    April 12, 2019 at 1:03 pm

    No airline that seats 2-2-2 in Biz can be called a premium airline. Sorry!! Pods and 1-2-1 are the standard.

  4. edgewood49

    April 12, 2019 at 1:10 pm

    So help me with this where in your “article” does it state that SirLankan Airlines wants to the the next Emirates? First thats a tall order considering the amount of money needed let alone infrastructure. I know you quote the source of your article but it appears its more of a personal view?

    Thanks in advance for a reply

  5. jahason

    April 15, 2019 at 12:12 am

    Flew Sri Lankan London-KL in business about three years ago with stopovers both way. Excellent experience and I’d do it again if I get the chance.

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