The New, “World’s Nicest Airline” Will Focus on Flyover States

David Neeleman is at it again, this time with a new airline called Breeze. The new airline will specialize in servicing operate non-stop flights between mid-size cities in the United States that currently lack “meaningful or affordable service.” Breeze launched yesterday and plans to begin flights as early as the end of this year.

“We brought humanity back to the airline industry with JetBlue,” said Neeleman when announcing yesterday’s launch. “Today, we’re excited to introduce plans for ‘the World’s Nicest Airline.'”

It certainly looks like Breeze will be following the model of its Brazilian counterpart Azul which serves dozens of cities in Brazil that aren’t serviced by direct flights from larger airlines. But, if you closely follow aviation news, you may remember first hearing about Breeze under its previous code-name Moxy.

Here’s What We Know So Far

• Breeze will have its headquarters in Salt Lake City
• Breeze has leased a fleet of 30 Embraer jets to serve smaller markets. Those planes are slated for delivery starting in May
• Breeze has also ordered an additional 60 new Airbus 220-300s to serve mid-sized markets. Those planes will start being delivered in April 2021.
• Breeze has already filed an airline-operating certificate application with the Department of Transportation

Breeze Airways is David Neeleman’s fifth airline start-up. In addition to JetBlue, Neeleman has launched Morris Air, WestJet, and Azul.