Well-known for offering reliable, consistent budget stays across India and much of Asia, Indian hotel company Oyo has unveiled that it’s now intent on challenging Marriott to become the globe’s biggest hotel chain. As part of this move to grab units, it has moved into the Tokyo accommodation market.
According to the outlet, “…Oyo claims to be the world’s seventh-largest hotel group, with 515,000 rooms under management. It aims to overtake Marriott, which manages 1.29 million rooms, by 2023.”
As part of its drive to get more rooms and units under its belt, it is now looking to break into the Tokyo accommodation market with Oyo Life. This service, which debuted earlier this week, offers guest units without a deposit, thus offering more flexibility than conventional Japanese accommodation contracts.
The Oyo name is already well-known across India and Asia, but, according to the hotel’s website, “The company’s vision is to become the most preferred and trusted hotel brand in the world.” It says that it offers a consistent and quality experience for budget-minded guests thanks in large part to its app-driven approach.
The company says that this kind of technology has allowed it to offer customers a solid stay for a solid price and is something that it hopes to replicate across the globe within just a few years.
Speaking specifically of that 2023 date to best Marriott, Ritesh Agarwal, Oyo’s founder and CEO was quoted by the outlet as saying, “I believe it will come sooner. But I think our mission is far greater. It’s the beginning of a much bigger journey.”
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