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Still No Lie-Flat Seats on American’s Cross-Country Flights

Customers have been asking American Airline’s employees for lie-flat seats for a long time, and instead of getting them, American skirted the responsibility in an employee town hall and launched use of the supremely uncomfortable and small 737 MAX aircraft.

At a recent town hall event in Los Angeles, an employee brought up that her customers are always asking for lie-flat seats on cross-country flights. With that question, the airline’s president Robert Isom was again reminded that not only have customers been requesting it, the airline has consistently avoided doing it, even though they say they will.

Instead, the airline is launching cross-country flights on the small and uncomfortable 737 MAX planes. The 737 MAX aircraft are notorious for garnering complaints about a lack of legroom in every class, shortened reclines, tiny bathrooms, and no in-flight video systems.

At the town hall, Isom explained the reasoning, reported by View from the Wing:

“The 321Ts … have a fantastic lie flat first class product and also a really nice business class product and really just a very small coach section … And it does well to San Francisco and to Los Angeles … The marketplace is demanding more lie flat seats. And so one of the things you have seen recently, or you will see, we’ve brought the 330 out here from Philadelphia and that provides a lie flat product. We haven’t quite yet figured it out for [cross-country]. And it’s not because we don’t want to. It’s because in terms of having that lie flat product you’ve got it on the aircraft that can actually service [cross-country]. You’ve got 757s which is, those 757 lie flat seats are really dedicated to the European marketplace. And that is something we haven’t made the move on. You can’t fit widebodies in. In terms of 321Ts those are fully occupied San Francisco and Los Angeles now.”

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9 Comments
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jonsail July 5, 2018

In the Las Vegas to Honolulu market I believe only Hawaiian Air offers lie flat seats in their first class while their competitors offers typical domestic first class. Last time I looked, RT on Hawaiian first class for this route was about $2000 vs. about $1500 for their competitors' first class. In terms of square inches used by a single pax in first, Hawaiian probably offers the better deal but if they are not killing their competitors in the premium cabin this shows a limit to what people will pay for a lie flat first class seat for a 5 hour or so flight.

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flyerCO June 27, 2018

Delta figured out a good compromise. Only one flight each way per day to certain cities is lay flat/D1 service. Ie JFK-SAN/LAS/SEA/PHX get 1 D1 757 a day. Same for BOS-SFO/LAX. Seems to work for them.

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Lakeviewsteve June 25, 2018

AA will never do what pax want because they are in business for their shareholders.

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USAIRCHAIRMAN June 25, 2018

AA desperately needs lie flats on a few routes but not many. True, all the 32Ts are occupied. They need something along the lines of more 752s to handle markets that can handle the premium product: MIA-LAX (has one daily 772) MIA-SFO DCA-LAX BOS-LAX

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Transpacificflyer June 24, 2018

If potential customers are unhappy with the poor quality product offered by AA, then they should select Delta or Jet Blue, or even Air Canada. As long as these people keep purchasing AA tickets there is no incentive to make any improvements.