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Spirit Offers 5X Points for All Bookings Through Mid-August

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Ultra-low-cost-carrier Spirit Airlines is trying to entice flyers back with even more points with every flight. For flights booked through August 26, 2020, the airline will offer five-times the points in their Free Spirit loyalty program.

Ed. Note: Spirit confirmed to FlyerTalk the promotion will extend through Aug. 26, 2020. The travel window remains now through Feb. 9, 2021. 

Spirit Airlines wants to welcome flyers back aboard their aircraft, and are offering five-times the points for flights booked before Aug. 26, 2020. The ultra-low-cost-carrier announced the promotion valid for travel through Feb. 9, 2021.

“5X Points” Offers Up to Five Miles for Every One Mile Flown

Spirit Airlines flyers who are members of the Free Spirit program typically earn 0.5 miles per every mile flown with the airline. For example: if a flyer’s trip was 1000 miles long, they would earn 500 miles in their loyalty program.

But during the limited time offer, flyers can earn “5X Points” when they book their trip before Aug. 26, 2020. For regular members, that equates to 2.5 miles for every flown mile aboard the carrier. But elite flyers and credit cardholders can earn five miles for every flown mile on a Spirit aircraft.

“We know how eager our Guests are to get back to some sense of normalcy, and for many of our Free Spirit members that includes traveling to see friends and family or taking a vacation,” Spirit executive vice president and chief commercial officer Matt Klein said in a press release. “With five times the miles, we’re helping our Free Spirit members make more of those trips when they’re ready, and we’re committed to providing a safe and healthy experience when they do.”

The promotion offers flyers even more leverage to earn award travel through Free Spirit miles. Members can earn a free flight with as little as 10,000 miles, while elite members and credit cardholders can book flights with as little as 2,500 miles.

As an ultra-low-cost-carrier, Spirit is often criticized for their seat pitch and “everything for sale” business plan. The airline defends the ancillary fees as key to keeping flights at a low price.

Move Gambles on “VFR” Strategy Among Airlines

With Spirit’s move, the airline is betting on the “VFR” strategy, short for “visiting friends and relatives.” Although they do not usually capture business travel, the carrier is trying to entice leisure travelers to take vacation trips, or reconnect with their friends and family.

JetBlue is equally invested in the “VFR” route, announcing an expansion that would put more of their planes in desirable destinations. The New York-based carrier also partnered with American Airlines to further enlarge their national reach.

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SUPERTRAVEL August 10, 2020

Too bad Spirit miles expire in 3 months.