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Singapore Airlines Expands to New Ground-Based Venture

Singapore Airlines Expands to New Ground-Based Venture
Joe Cortez

With flights grounded and international travel still in question, Singapore Airlines is launching a new business to earn much-needed cash. The Singapore Airlines Academy will offer training programs to other companies, teaching their high standards to hotels, hospitals, and other industries.

Singapore Airlines is getting creative to stay afloat in 2020, as the international aviation industry struggles with their primary business due to the COVID-19 pandemic. Business Traveller reports the carrier is expanding their offerings to training their high level of customer service to other industries.

Singapore Airlines Academy Offers Customer Service Training to Other Businesses

The Singapore Airlines Academy is a broad business-to-business offering, built around the carrier’s close attention to detail. Expanding upon the customer experience, the new training tools help companies “harnesses proven instructional methods and valuable insight to meet your business requirements.”

The training program will focus around five different areas: courses and workshops, after-training support, and custom program for businesses. Leaders at the academy will also offer consulting options to create a customer service framework, and “learning journeys” for employees to continually sharpen their skills.

“Organizations and business leaders in a wide variety of industries have sought the expertise of the Singapore Airlines Academy,” the airline writes on their website. “From logistics, hospitality, retail, and food & beverage, to healthcare, banking & finance, automotive, education and more.”

The trainings will be offered in both in-class and online options, allowing learners from around the world to take advantage of the training options. One of the first clients was the Khoo Teck Puat Hospital in Singapore, as they sought to improve their bedside manner in the midst of the pandemic.

Academy Latest Move to Raise Funds from Primary Product

The Singapore Airlines Academy is just the latest idea from the airline to bring money back into their coffers as international travel remains grounded. Earlier in 2020, the airline opted to open a restaurant aboard one of their Airbus A380 aircraft, delivering the aviation and dining experience while keeping the aircraft on the ground.

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