It has been announced that Joon, the low-cost subsidiary of Air France that launched back in 2017, will soon be integrated into the French flag carrier. Air France said that “the brand was difficult to understand from the outset” and said that Joon’s operations will continue until it is integrated.
The carrier launched only back in 2017, but in a statement, Air France conceded that, “Despite the many positive impacts of Joon, in particular the invaluable contribution of the teams at Joon who launched the company and worked with passion and dedication, the brand was difficult to understand from the outset for customers, for employees, for markets and for investors.”
“The plurality of brands in the marketplace has created much complexity and unfortunately weakened the power of the Air France brand,” it added.
The low-cost airline offers a range of short-haul and medium-haul European destinations and also serves some long-haul destinations from its base at Paris Charles de Gaulle Airport (CDG).
Air France has offered assurances that Joon flights already purchased or those currently up for purchase will continue to operate until Joon is fully integrated into Air France.
“Through integration, Air France would see many benefits thanks to fleet, brand, and product harmonization. Managing the operation would be improved through a common fleet of aircraft. Air France will also be able to ensure a smooth transition of the Airbus A350, currently on order, to the Air France fleet with a more economical cabin configuration,” Air France explained.
It added, “The simplification of the brand portfolio, while capitalizing on the Air France mother brand, is an undeniable asset for our employees, our customers, and indeed all stake holders. It would also enable Air France to complete this integration without impacting the efficiency of the Air France-KLM Group.”