Priority Pass Wants To Offer More Than Airport Lounges
Scott Dylan November 07, 2018
Most people know Priority Pass for its network of lounges. However, merely offering a quiet place to sit between flights isn’t going to cut it for Priority Pass now that the lounge market has become more competitive than ever.
That’s probably why the company is making a big fuss about its plans to introduce new perks for members. Should Priority Pass members really get excited about the new perks that are being rolled out by the lounge provider? Take a look at the new member benefits that are being introduced at Priority Pass to decide for yourself.
The fact of the matter is that having access to more than 1,000 lounges around the world is probably the main motivating factor behind why most people sign up for Priority Pass. People who travel frequently can certainly get behind the fact that Priority Pass lounges are currently available in 32 countries.
New perks and discounts probably won’t push people to sign up if they aren’t already in need of what Priority Pass provides. However, some of the perks that are being introduced are decent enough. Most of the new offerings are centered on creating a more robust travel lifestyle for frequent travelers. The roster of new perks includes extra discounts, upgrade options and free gifts.
New options for dining, spa and retail services are being included from partners like Duty Free Americas, Montblanc, InMotion Entertainment, Emporio Armani, XpressSpa and Jabbrrbox. Of course, the perks won’t be consistent across the board. Members will have to see what’s available whenever they visit any of the 146 airports around the world where Priority Pass is present.
How will Priority Pass members be able to access the new perks that are being introduced? Priority Pass is trying its best to offer one-click access when claiming perks. Members will need to either download the Priority Pass app or visit the Priority Pass website while visiting airports. Doing so will reveal the airport-specific offers that are available. A QR code will be generated for each offer. That code will have to be presented when collecting a perk.
You will need to be a Priority Pass member if you want to take advantage of any of the new perks that are being offered. Membership currently starts at $99 for the lowest tier and goes all the way up to $399. In addition, you might want to check if your current credit card or a credit card that you’re eyeing offers free Priority Pass membership. Cards like Chase Sapphire Reserve famously come with free Priority Pass membership.
I found out about Priority Pass like 6 month ago. I think it works very well compared to i.e AMEX gold I had before! I get access to many lounges in many countries and not need to have be living in i.e UAE like with the AMEX card to get access to lounges. For only now 31 USD/ visit I can relax and get drinks, food, WiFi etc in many airports over the world. I fly out from Suvarnabhumi Airport in Bangkok and I always use some lounges to eat etc before I go. I have the one for USD99/year and have to pay USD31 to enter but that is no problem I think. Even I do some work in the US I have not yet have the time to test it there.
Not about pushing more people to sign up. Rather it's membership retention (i.e. not losing your customer base as the market becomes more competitive). Remember these memberships have to be renewed annually, so if a person decides not to renew, it's customer lost for priority pass.
Sooo... what's the upcoming change again? Something about dining, spas and duty free I assume, but could it be just a tiny little bit more precise than that?
Almost no useful information in this article . Lots of talk , not much said.
At pdx the benefits are huge. Restaurant, bar and market, roughly 25 dollars at each one, amazing