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Air New Zealand Releases “The Most Epic Safety Video Ever Made”

24hobbit

Coming soon to an Air New Zealand flight near you — The Most Epic Safety Video Ever Made.

There are still several weeks to go before the final installment of The Hobbit trilogy hits theaters, but the final installment in Air New Zealand’s trilogy of J. R. R. Tolkien-inspired safety and promotional videos rolled out on Thursday. Introducing: The Most Epic Safety Video Ever Made.

The Most Epic Safety Video Ever Made is now informing Air New Zealand passengers about emergency procedures at the beginning of every flight. The 4-minute video is the long-awaited third installment to a series that began in 2012 with An Unexpected Briefing, which had even expert flyers once again paying attention to the pre-flight safety announcements.

An Unexpected Briefing, featuring elves, orcs, wizards and even a cameo from Tolkien filmmaker Peter Jackson, was a blockbuster hit outside of Air New Zealand’s aircraft too. The pre-flight safety video quickly went viral, and to-date it has nearly 12 million views on YouTube.

The success of An Unexpected Briefing inspired Air New Zealand, the official airline of Middle-earth, to create an equally lavish promotional video, releasing Just Another Day in Middle-Earth in 2013.

Air New Zealand used Hollywood-level special effects to remind customers that “Middle-earth is closer than you think.” As in the 2012 safety video, Just Another Day in Middle-Earth featured actual airline employees alongside computer-generated dragons, realistic trolls and celebrities.

To top the popularity of An Unexpected Briefing, Air New Zealand pulled out all of the stops for The Most Epic Safety Video Ever. The airline enlisted Elijah Wood and Peter Jackson to star in the video, which was filmed on location at some of the same sites used in The Hobbit movies, including the Hobbiton set. The production took six days to shoot and required a cast and crew of over 100 people.

[Photo: Air New Zealand; Videos: Air New Zealand YouTube]

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