Norwegian Air is coming to new cities in the United States. However, that doesn’t mean that tons of new routes are actually being added. The Scandinavian carrier has plans to shift some of its departure cities. London flights that originate in Fort Lauderdale will soon shift to Miami. In addition, London flights that originate in Oakland will soon shift to San Francisco. Travelers have until March 31 to get used to the new arrangements. That’s when the changes will become effective. Norwegian will have a presence at a total of 17 airports in the United States by next spring.
What prompted Norwegian to switch around some of its departure cities for 2019? The airline chose Miami and San Francisco because those two cities are higher-yielding markets when it comes to both business travel and cargo transport. There is also another interesting reason for the switch. It turns out that flights to London from San Francisco and Miami are actually easier to find when searching for airline tickets online. These routes show up more frequently when customers use search engines to shop for airfare. Norwegian’s decision to use San Francisco and Miami as departure points for its London flights will instantly make the airline more competitive against carriers that also offer flights to London.
It’s important to keep in mind that Norwegian isn’t taking all of its routes between Fort Lauderdale and Europe off the table. You can still use Fort Lauderdale to get to Paris, Oslo, Barcelona, Copenhagen and Stockholm after the route to London switches to Miami in March. In addition, the six routes offered between Europe and Oakland will also be staying in place. That means that you can still fly between Oakland and Paris, Oslo, Barcelona, Copenhagen, Stockholm and Rome after March 31.
In addition to being the launch date for Norwegian’s updated routes to London, March 31 is also a big day for the airline for other reasons. That’s when Norwegian will launch a new service between Boston and Rome. This route will be offered four times per week and serve as direct competition for a route that’s already offered by Alitalia. Norwegian also has a new route between Boston and Madrid planned for the spring. That route will launch on May 2. The route will be in direct competition with an option that’s already offered by Iberia. You may already know that Norwegian currently flies to Paris and London from Boston if you cross the pond routinely. No updates are being added regarding those routes at the moment.