Even though rates of plant-based dietary choices have ballooned, New Zealanders still had a fit when Air New Zealand launched vegan burgers on their menu for flights to and from the United States, a menu offering that will continue until late October.
Air New Zealand recently caused a stir among some passengers and organization in the country by launching a new menu offering for flights to and from the United States: a vegan burger. The Impossible Burger is plant-based and produced in San Francisco, meant to be a realistic substitute for regular beef burgers in both taste and texture.
Some political leaders were less than pleased with the airline’s choice, and called Air New Zealand out on what they see as an injustice to the country.
“Disappointing to see Air NZ promoting a GE substitute meat burger on its flights to the USA,” Nathan Guy, one of New Zealand’s center-right National Party’s MPs, said on Twitter, reported by MSN. “We produce the most delicious steaks and lamb on the planet – GMO and hormone free. The national carrier should be pushing our premium products and helping sell NZ to the world.”
New Zealand First, one of the country’s nationalist political parties, agreed with Guy—the primary industries spokesperson, Mark Patterson, told the NZ Herald that offering a vegan burger on the flights is like slapping the country’s red meat producers in the face.
Regardless, the airline will continue to offer the vegan burgers through late October on routes between Auckland and Los Angeles.