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Marriott’s Big Expansion into the Asia-Pacific Region

Marriott’s Big Expansion into the Asia-Pacific Region
Scott Dylan

Marriott is planning to go big in the Asia-Pacific region. It’s a move that is long overdue. Marriott International will be opening 1,000 new hotels in the region by the end of 2020 if everything goes as planned. The bold expansion will create up to 50,000 new job opportunities. Marriott already enjoyed a pretty robust presence throughout the Asia-Pacific region even before it announced its newest expansion plans. The company currently operates more than 710 properties in 23 countries and territories. What’s more, 23 out of the 30 global brands that operate under the Marriott umbrella are present in the region. That still wasn’t enough to stop the Asia-Pacific region from being a major weak spot for Marriott.

The public doesn’t have to wait until 2020 to begin seeing what’s new from Marriott throughout Asia. Close to 100 new hotels will be opening throughout the remainder of 2019. That represents something like 20,000 rooms. New Marriott-owned brands will be debuting properties in Hong Kong, the Philippines, India, Nepal and Australia. Of course, China represents the strongest area of growth for Marriott in Asia. More than 300 new hotels are planned in China. Hotels in China account for slightly more than 50 percent of all of the new properties Marriott has planned for the region. More than 30 new Marriott properties will be opening in China before the end of 2019. The list of high-profile hotel openings for China includes the huge JW Marriott Marquis Hotel Shanghai and the Renaissance Xiamen Resort and Spa. A new St. Regis property will open in the historic Wanchai district of Hong Kong.

India is another huge area of focus for Marriott. India actually houses more than 100 Marriott properties already. Another 50 are scheduled to open between now and 2023. Guests will have as many as 30,000 rooms to choose from at Marriott properties within India when those 50 new hotels are up and running. Other hot spots for Marriott in the Asia-Pacific region are the Philippines and Australia. Marriott has plans to actually triple the size of its portfolio in the Philippines by 2023. The opening of the Sheraton Manila was a huge step toward that goal. Australia will be getting properties belonging to the Luxury Collection brand, Element and The Ritz-Carlton brand soon.

Marriott is also trying to catch up when it comes to expanding its footprint throughout Africa and the Middle East. A total of 3,000 new rooms will be added throughout the two regions by the end of 2019. Marriott’s extended plan for both regions is to add a total of 26,000 new rooms by the end of 2023. The total investment will reach close to $8 billion and bring in more than 20,000 new jobs.

 

[Image Source: Wikimedia/ MNXANL]

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