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Alliances

Lyft and Jetblue End Their Partnership

Lyft and Jetblue End Their Partnership
Joe Cortez

Once a revolutionary agreement between two travel giants, JetBlue and Lyft are calling it quits on their partnership. Members with linked accounts between the two were notified by e-mail that the last day they can collect JetBlue TrueBlue points for airport rides with Lyft is September 9, 2019.

The arrangement between JetBlue and Lyft seemed to make perfect sense: The two companies could team up to offer passenger incentives to use the ridesharing service to get to the airport. However, it appears that the days of earning TrueBlue miles to get to the aircraft is coming to an end. As reported by One Mile At A Time and several other outlets, JetBlue announced the end of their partnership with Lyft effective September 9, 2019.

“After three great years, Lyft and JetBlue have decided to part ways,” the email sent to customers read in part. “Both Lyft and JetBlue thank you as one of the many TrueBlue members who took part in this partnership.”

Under the old agreement, new U.S. Lyft customers could earn 750 TrueBlue points or $15 off for signing up and taking one ride with the service. Return customers could earn 30 TrueBlue points for every ride to the airport. The benefit was only available for individual rides – passengers could not earn miles on shared discount rides.

While an end date is set for JetBlue and Lyft, the airline is hopeful to add a new airport ride partner soon. The e-mail statement to customers ended with: “Stay tuned as we look to roll out new ones [ground transportation benefits] in the future.”

Although JetBlue is grounding their program, many airlines and hotels still have active relationships with ground transportation partners. In 2017, Delta Air Lines introduced a partnership with Lyft, offering riders Delta SkyMiles for using the rideshare program. Just over a year later, Southwest Airlines introduced a similar agreement with Lyft. And in 2019, Hilton Honors became the latest loyalty program to partner with Lyft to offer points for rides.

 

[Featured Image: Lyft]

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