JetBlue Launches Travel Booking Website “Paisly” as One-Stop Shop

JetBlue is expanding their offerings to compete with online travel agencies, by creating a single portal for travelers to book their trips. The new “Paisly” website allows flyers to book airfare, hotels, rental cars and even theme park tickets.

JetBlue wants to help future flyers book everything they need with one website with the launch of their latest product. The New York-based airline announced their newest concept, Paisly – an all-in-one booking website complementing their airfare.

Paisly by JetBlue Suggests Hotels and Rental Cars Alongside Airfare

For many travelers, booking a trip either involves going to several different websites, or booking a package through an online travel agency. Understanding that leisure travelers want to maximize their vacation options, Paisly is setting out to be the single stop for JetBlue flyers.

After selecting a flight option, Paisly works within the traveler’s itinerary to suggest “tailored suggestions” for hotels, rental cars and local attractions. While the launch only includes hotels, future versions of the travel dashboard will include vacation rentals, activities and retail products to complete a trip.

JetBlue flyers can also earn extra JetBlue TrueBlue points when booking through the Paisly website. Frequent flyers earn one point per eligible dollar on attractions and hotels, and 100 points per day for car rentals. Mosaic members will earn 200 points per day for their rental cars as a reward for their elite status.

“Travelers want peace of mind that their travel provider will take care of them, and that’s why Paisly is 100% backed by JetBlue and a team of real people ready to help whenever needed,” Andres Barry, president of JetBlue Travel Products, said in a press release. “Our hand-picked partners think about customer service just like we do, and are working with us to make planning a trip much simpler.”

Even if travelers decide to book only their flight through JetBlue, Paisly will offer personalized suggestions to travelers via e-mail. The technology behind the website makes suggestions, and only shares customer information when a purchase is made.

Paisly Marks Latest Investment in “VFR” Flyers

The launch of Paisly marks their latest expansion to attract new flyers after the COVID-19 pandemic. In addition to their investment in “visiting friends and relatives” leisure travel, the carrier opened a partnership with American Airlines to include flight codesharing and luggage interlining.