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JetBlue Launches Cash + Points Rewards TrueBlue Rewards

JetBlue Launches Cash + Points Rewards TrueBlue Rewards
Joe Cortez

JetBlue is offering another incentive for travelers to book flights again. After announcing a major network expansion, the carrier is now offering Cash + Points rewards for future flights.

New York-based JetBlue wants to make it easier for passengers to use their TrueBlue rewards points towards their next flight. The airline is launching a Cash + Points redemption option, allowing flyers to subsidize their next itinerary by spending less points.

“Any JetBlue Flight, Any Time, With No Blackout Dates”

According to a press release, rewards start at 500 points and can be used towards any available seat, including JetBlue Mint. The carrier promises the Cash + Points awards can be used on any flight, without restrictions or blackout dates. JetBlue is also working towards offering Cash + Points rewards for JetBlue Vacations experiences.

“Cash + Points offers even more value and flexibility for customers when they are ready to travel again,” Don Uselmann, vice president of loyalty and personalization at JetBlue, said in a press release. “With TrueBlue, we’re always looking to offer as many options as possible and further reward members.”

As with most all award flights, the Cash + Points flights will not count towards TrueBlue Mosaic elite status. However, the cash spent on the ticket will earn Mosaic qualifying points.

Program Changes Targeted to Leisure Customers

The carrier says these latest changes are meant to make the loyalty program more friendly towards travelers, as they may not have been earning miles through travel due to the COVID-19 pandemic. The Cash + Points options are live on the JetBlue website, and can be found by searching for fares on jetblue.com and selecting “Use TrueBlue Points” during the search.

The move comes shortly after the airline announced a large route expansion taking place in phases throughout 2020. The carrier will add 30 routes to their service map, focused on “Visiting Friends and Relatives” at traveler-friendly destinations.

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