JetBlue Adding Unusual Options to Snack Selection
Vadim Liberman October 10, 2014
JetBlue Airways has entered into an agreement with AccelFoods to offer a variety of unconventional snack options in 2015.
Flyers will soon be able to treat themselves to cricket protein bars on select JetBlue Airways flights. AccelFoods, a company that provides support for packaged food and beverage startups, announced a new partnership with JetBlue on Wednesday, one that will enable flyers to sample some of AccelFoods’ unique brands during select flights in 2015.
AccelFoods showcased a selection of its foods before JetBlue customers in Terminal 5 at John F. Kennedy International Airport (JFK) on Wednesday and Thursday, targeting passengers aboard the carrier’s A321 aircraft traveling between JFK and Los Angeles International Airport (LAX).
“Our initiative with JetBlue provides great exposure for the entire AccelFoods portfolio, and is a unique opportunity for our brands to engage with consumers in a way that they have never done before,” said AccelFoods Managing Partner Jordan Gaspar. “JetBlue has been a tremendous partner for AccelFoods; offering our products at the Terminal 5 event and onboard demonstrates JetBlue’s commitment to offering their travelers the most innovative new food and beverage products coming to market.”
Although the exact lineup of onboard foods has yet to be determined, offerings could include any combination of AccelFoods’ edibles, among which are vegan caramels, mushroom teas and protein bars made with cricket flour.
“We have always taken great pride in JetBlue’s commitment to innovation for our customers and our growing relationship with AccelFoods represents just that,” said JetBlue spokesperson Jamie Perry in the press release. “The opportunity to showcase the AccelFoods portfolio companies in our flagship T5 terminal and onboard is exactly the type of event that keeps our consumers excited by what can sometimes be a challenging travel experience. We are excited that our relationship with AccelFoods continues to grow big.”
[Photo: iStock]
