In Brief: British Airways Teams Up With Acapella Group to Strike a Chord With Stressed-Out Travelers

British Airways Holidays decided to take a musical route with a recent marketing tactic in the hopes of alleviating some of the pressure off families stressed over making vacation plans. The airline collaborated with Oxford University’s all-male acapella group, Out of the Blue, to film a remake of WHAM!’s Club Tropicana music video. The 14-member group filmed their rendition in Malta, where the original video was shot. The playful performance corresponds with 2015’s first holiday-booking period, when U.K. residents are busy planning their summer getaways.

For additional information on this story, visit Times of Malta.

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