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In Brief: Baggage Carousel Delivers Free Beer at London Airport (VIDEO)

Travelers arriving at London City Airport (LCY) got an tasty surprise when they went to retrieve their luggage.

In a clever marketing stunt, Danish beer conglomerate Carlsberg sent 20-beer boxes — labeled “Take me, I’m yours” — down the baggage carousel ahead of the travelers’ luggage.

“Waiting for your luggage when you get home from holiday is that defining moment when you know that your holiday is over … That’s why we decided to cheer up returning holidaymakers with a crate of ice-cold Carlsberg,”  said Dharmesh Rana, senior brand manager at Carlsberg U.K. “We hope our gift made the process of unpacking that little bit more bearable!”

For more information on this story, visit International Business Times.

[Photo: Carlsberg via IBT]

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notsosmart August 1, 2015

That's pretty clever