Beginning February 2015, all Hyatt hotels will have complimentary Wi-Fi in public spaces and guest rooms.
Early next year, Hyatt Hotels will roll out a new Wi-Fi initiative, allowing all guests to access internet at all times, on an unlimited number of devices and free of charge. Previously, Hyatt offered free wireless internet at select brands and to elite members of its loyalty program. Under the new initiative — which goes into effect February 2015 — premium level Wi-Fi will still come with a price, but Diamond and Platinum members of the Hyatt Gold Passport program will receive complimentary upgrades.
“Internet connectivity is no longer an amenity,” said Kristine Rose, Hyatt’s vice president of brands, in a press release. “It has become an integral part of travelers’ daily lives and a basic expectation. Travelers shouldn’t have to remember which brands or locations offer it for free or the strings attached to get it.”
Hyatt hopes the expansion of complimentary Wi-Fi services to all the company’s properties will make the booking process and stay more convenient for guests. It comes in a line of initiatives put forth by Hyatt including expedited check-in, personalized stays and efforts to make it easier for guests to make requests.
“Today, people consider smartphones just as important as their car, and more important than television or coffee,” said Rose. “Travelers feel out of sync with their lives when they can’t freely connect. Giving free Wi-Fi without a catch will enable us to continue innovating the guest experience to help people be more productive and stay better connected to colleagues, friends and family.”