Hotel Group Turns on Guests With “Reverse Reviews” — Calls Out the Bad & Rewards the Good

An Australian hotel group is planning a unique “social experiment” in which guests will be the ones reviewed at the end of their stay.

Art Series Hotels in Australia is turning the tables on travelers and reviewing them as guests. The new initiative — Reverse Reviews — will be a sort of social experiment, calling out bad guests and rewarding good ones.

According to the hotel group’s website:

…we [at Art Series Hotels] want to see if the fear of having one’s dirty laundry aired in public affects guest behavior, making our hotels better for all. After all, it’s the bad guests that often ruin it for the good ones. But, perhaps more importantly, we want to find out who the perfect guests are. We do have special guests; ones who always greet us with a smile and make us want to come to work. We want to bring them back for an extra night, because these are the kind of guests we want at Art Series Hotel Group.

Between April 17 and May 31, the hotels will be rating guests on a star system ranging from one to five stars, with five stars being the highest. These reviews will then be posted on the hotel group’s website for all to see. Five-star guests will be offered a free night, and anyone with bad behavior will be on display for the public to see.

Art Series Hotels sees Reverse Reviews as a way to potentially alter behavior and also to let guests in on the group’s behind-the-scenes processes. Luckily for guests, there’s no need to worry that someone will secretly be judging them without warning, as they must opt-in to be reviewed.

[Video: Art Series Hotel Group]