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Hilton’s New Promotion Embraces More Honors Members

Hilton’s New Promotion Embraces More Honors Members
Joe Cortez

Flyers staying at participating Hilton Honors properties this year can double or triple their points earnings this fall with a new promotion. Titled “Power Up,” the promotion runs from September 9, 2019 through January 5, 2020, allowing members to earn points with every stay.

If you have stays at a participating Hilton Honors property coming up, you may want to sign up for the loyalty program’s latest promotion. The company announced the launch of their “Power Up” promotion, offering up to triple points on future stays.

The promotion period starts on September 9, 2019 and ends on January 5, 2020. Members can sign up for the “Power Up” now on the Hilton Honors website. Under the bonus offer, registered members can earn double Hilton Honors points per stay during the promotion period, or triple points per stay during the promotion period for using a qualifying Hilton Honors credit card.

According to the terms and conditions, the bonus points are calculated from the amount of base points guests earn. If a guest earns 1,000 base points on a stay, they would earn a bonus of 1,000 points if they signed up for the promotion, or 2,000 additional base points if they pay for their stay using a qualifying Hilton Honors credit card.

What makes this promotion unique is that the bonus points are not limited to just U.S.-based cardholders. In addition to the American cardholders, certain cardholders in the United Kingdom, Germany, Switzerland, Australia and Japan can also take advantage of the bonus.

On the FlyerTalk forums, flyers are giving the new promotion a generally positive review. While some may not earn enough points to make it worthwhile because of their location or lack of a Hilton Honors credit card, others are excited about the potential that comes with the promotion.

“Awesome promo and will certainly encourage spending,” offers member Michael19887, a Diamond Elite in Hilton Honors. “I like the credit card bonus too. Keep them coming!”

“Oh this is interesting,” writes FlyerTalker :D!. “But the foreign transaction fee on the UK card means it’s not worthwhile to use it at any non-UK hotel.”

“Between this and granting Gold/Diamond status for anyone with a [Hilton Honors] Amex, Hilton once again shows where their true priorities are,” opines FlyerTalker RafKa, who is also a Hilton Honors Diamond. “And it’s certainly not with guests who have actual [room nights].”

The promotion comes off the heels of Hilton’s new goals for customer engagement. During their second quarter earnings call, the hotel company announced their next marketing push would target lower tier members, hoping to attracting more stays from those members.

What’s your opinion of the new promotion? Make your voice heard on the FlyerTalk forums today!

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1 Comment

  1. jtrsss524

    August 27, 2019 at 8:36 am

    I have to say Hilton has really stepped up their game in recent years. I am Diamond Elite – and from the free water, snacks and premium WiFi, to actual room upgrades – they are my brand of choice. Add in the Amex Hilton Card multiplier… hitting 1 Million Points in 2019 was a goal and now I will hit it with ease!

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