Hilton Honors Extends Loyalty Status For Second Consecutive Year

With the continued threat of the COVID-19 pandemic, Hilton Honors is once again extending loyalty status for another year. Anyone currently holding status will be able to enjoy it for another year regardless of their activity, while points will not expire until the end of 2022.
Elite members of Hilton Honors will once again have their status extended, after the continued COVID-19 pandemic forced travelers to reconsider their travel plans for the year. The company announced all current members with status will get an automatic extension through March 31, 2023, while everyone’s current points balances will not expire until the end of 2022.
Program Changes Again with Flexible Benefits and New Status Tier Requirements
In 2020, Hilton Honors extended of loyalty benefits for a year, as travelers were encouraged to stay “safer at home.” With Americans slow to embrace the COVID-19 vaccine and the Delta variant creating uncertainty across the country, the industry was once again stalled, meaning many members with loyalty status would not hit their stay obligations. As a result, Hilton Honors is making and extending several changes to ensure elite guests can maintain their status for another year.
“As we get back to a new season of travel together, we want our loyal guests to know that we made these program changes with them top-of-mind,” said Jenn Chick, vice president and global head of Hilton Honors & Customer Engagement. “We are proud to lead the hospitality industry in providing flexibility, once again, to our valued Hilton Honors members to help them make new memories when they’re ready to travel again.”
In addition to extending status and delaying points expiration, the program is also reducing their 2022 elite qualification requirements. The new thresholds to earn elite status are:
- Silver status at seven nights, three stays or 17,500 Base Points.
- Gold status at 28 nights, 14 stays or 52,500 Base Points.
- Diamond status at 42 nights, 21 stays or 84,000 Base Points.
Elite members will also earn milestone bonuses after staying more than 30 nights. Guests can earn 10,000 bonus points after 30 nights, an additional 10,000 points for every 10 additional nights after 30, and a one-time 30,000 points bonus after staying 60 nights.
Those with the Hilton Honors American Express credit cards will also have flexibility when using their benefits. Free weekend night certificates earned through 2022 can be used for any night of the week, while bonus points earned from eligible purchases will continue to count towards elite tier qualification and lifetime Diamond status through the end of 2022.
Hilton First Hospitality Brand to Extend Loyalty Status
With their announcement, Hilton Honors is the first of the major hotel brands to announce a loyalty status expansion for 2022. In 2020, several brands announced they would extend status for their members, including Best Western, Hyatt and Marriott.
Meanwhile at Marriott they're considering offering a hale and hearty handshake plus an upcharge for daily housekeeping.
Hilton has really stepped up during Covid!
I applaud Hilton for getting out in front on extending points/status this will bode well for them in the long run and yes I have a load of Hilton points and status. However its more than Marriott is doing for its FT. But then that's another story another day
Add this to the "COVID" trend of not offering daily room cleaning, and I can easily see preferred/platinum housekeeping charges. I hope I'm wrong.