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Hilton

Hilton Drops Letter, Adds More Benefits to Honors

Hilton Drops Letter, Adds More Benefits to Honors
Joe Cortez

New benefits include shop with points at Amazon, points and money bookings, and points pooling.

Hilton is dropping a letter from the name of their awards program, but will add a host of new benefits to membership. In a press release, the company outlined the new changes coming to the Hilton Honors program.

The new Honors program (now with a single “H”) will add new ways for frequent hotel guests to use points earned from stays or credit cards. Among the changes are Points and Money bookings, which can be used to receive discounts on hotel rooms. The new benefit puts the hotel chain in line with other competing brands, including Marriott Rewards and Starwood Preferred Guest.

Earning and collecting points will also be easier, as groups will be allowed to pool points together. Another change coming to the new program is the ability to share points in a collective account with up to ten friends or family members for free. Details on how to pool points together between Honors members will be released by April 2017.

In addition to being able to book with a combination of points and cash and combining points, guests can also use their Honors points to shop at Amazon.com. The Amazon tie-in is scheduled to begin in Summer 2017. Hilton has not yet announced the conversion rate of points to cash at the online shopping giant.

Finally, those with top-tier status in Honors will have a new perk that will allow them to keep their status, even if they have not necessarily requalified for it. Under the new program, Diamond Honors members can request a one-time, one-year extension of their Diamond status. Any Diamond member can request this extension with no questions asked.

“Frequent travelers told us they want more flexibility while less frequent travelers want to be able to use their Points in more ways and more quickly,” Mark Weinstein, senior vice president at Hilton said in the press release. “Now more than ever, Hilton Honors is the most flexible, useful, and valuable guest loyalty program – giving our members more of what they want most.”

View Comments (2)

2 Comments

  1. FlyingWithers

    February 2, 2017 at 10:12 am

    Seems a good move to me. It also shows how really competitive the hotel business is now.

  2. keisari

    February 5, 2017 at 7:35 pm

    I doubt buying stuff on Amazon with Hilton points will be good value.
    Points and Cash combo is always good but if you see how they value their points is very low.
    I value (I should say, most bloggers value) Hilton points at 0.4-0.5 cents so we will see how their points measure us to cash.

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