Hilton Creates ‘All-Suites’ Brand Category, Announces Leadership Changes

Hilton Worldwide has created a new brand category within its hotel offerings called All Suites.

In an effort to increase growth in its already expanding brand portfolio and to help three company brands work together in more effective ways, Hilton Worldwide recently introduced a new category called All Suites. The category will be utilized by Hilton brands Embassy Suites, Homewood Suites and Home2 Suites. Currently, suite-style options account for about 15 percent of Hilton’s offerings.

Along with the new brand category, the company has reorganized leadership roles across its properties.

“One of Hilton Worldwide’s greatest attributes is our brand management expertise and leadership,” Jim Holthouser, executive vice president of global brands at Hilton Worldwide, told Breaking Travel News. “Today our brand management strength is as important as ever with the rapid global expansion of our brands and the need to keep them fresh, relevant and highly competitive. To continually strengthen our bench of brand management talent, we believe in giving our leaders broader brand exposure and experiences across different brand categories. With this in mind, I am delighted to announce that several of our brand leaders will be taking on new assignments within our portfolio.”

Within the company, Dianna Vaughan is moving to senior vice president and global head of DoubleTree while also overseeing the Curio brand. John Greenleaf has moved to global head of Hilton Garden Inn. Adrian Kurre will become global head of Homewood Suites and Home2 Suites. And lastly, Bill Duncan will completely oversee the All Suites brand and has been appointed the brand manager for Embassy Suites.

[Photo: Hilton]