Hilton Announces New Lifestyle Brand & 11 Locations for 2015

Hilton Worldwide announced the launch of Canopy by Hilton, a new lifestyle hotel brand for leisure and business travelers, on Wednesday.

Based on guest preferences and a demand for more local experiences, the new chain of hotels will open beginning in 2015 with 11 properties including:

Canopy Portland | Pearl District

Canopy London | Neighborhood to be announced

Canopy Miami | Brickell

Canopy Washington, D.C. | Bethesda North

Canopy San Diego | Gaslamp Quarter

Canopy Nashville | Downtown

Canopy Savannah | Historic District

Canopy Indianapolis | City Centre

Canopy Charlotte | Uptown

Canopy Oklahoma City | Bricktown

Canopy Ithaca | The Commons

While each property will be distinctive, all will share the following qualities:

• A great neighborhood as defined by design, food and beverage, art, and local knowledge. No two Canopy hotels will be alike.
• Comfort and design integrated from neighborhoods flowing through an open lobby and on into guest rooms.
• More included value with a more inclusive approach and extras. Wi-Fi and breakfast are included, along with a local welcome gift and an evening tasting of local beer, wine, or spirits (subject to state and local laws).
• A “positively yours” culture, embracing individualized service built around the concept of hotel “Enthusiasts.” Local experts will provide one-stop for all front-of-house services.

“The demands and preferences of today’s travelers continue to evolve, and Canopy by Hilton creates something new for consumers in the lifestyle space,” said Jim Holthouser, executive vice president, global brands, Hilton Worldwide. “Canopy by Hilton will deliver more choice and control for guests than ever before, from a mobile straight-to-room arrival to surprising extras throughout each stay.”

[Photo: Hilton Worldwide]