On the back of a survey of 72,000 guests, Hilton has confirmed its commitment to the environment through its Travel with Purpose program. In addition to halving its environmental footprint by 2030, this initiative will see the chain double its social commitment. The UNWTO has lauded these efforts.
Eco-friendly initiatives are not a new concept within the travel industry, but Hilton is making an effort to reconfirm its commitment to protecting the environment, Skift reports. The hotel chain’s new endeavors are rooted in the recent survey of 72,000 Hilton guests, the results of which indicated that a certain segment of its consumers – namely those aged under 25 – are concerned over the impact that their choices may have.
Explaining the methodology of the survey on its website, Hilton explained that, “The six-day survey was conducted in May 2018 and asked travelers if they research a hotel company’s environmental and social efforts.” The results indicated that, of all those surveyed, 33 per cent research this kind of information prior to booking. This figure rises to 44 per cent when examining those guests under the age of 25.
On the back of these results, Hilton has said that it is now ensuring its commitment to the environment by adhering to the goals set as part of its Travel with Purpose strategy. The company is aiming to halve its overall environmental impact while doubling its commitment to social investment by 2030.
In its statement, the company said that it “will become the first major hotel company to institute science-based targets to reduce carbon emissions and send zero soap to landfill,” adding, “These goals are part of Hilton’s Travel with Purpose corporate responsibility strategy to further the United Nation’s 2030 Sustainable Development Agenda.”
Commenting on this initiative, Christopher J. Nassetta, president and CEO, Hilton, and chairman, World Travel & Tourism Council, said, “For nearly 100 years, Hilton has been driven by our mission to have a positive impact on the communities surrounding our hotels.”
Zurab Pololikashvili, Secretary-General of the World Tourism Organization (UNWTO), praised the chain’s efforts, saying, “The World Tourism Organization commends Hilton’s focus on sustainability, which is in line with our overall commitment as the UN’s agency that is dedicated to promoting sustainable tourism for development worldwide.”
More information on Hilton’s Travel with Purpose is available to view here.