British Airways passengers in the World Traveller cabin will soon start to see evidence of the carrier’s multi-billion-dollar reinvestment plans. Beginning in February, World Traveller and World Traveller Plus flyers will be able to preorder from an expanded menu. New cabins, improved seats, custom amenity kits and updated in-flight entertainment will be introduced in the coming months as well.
Promised improvements to British Airways’ premium economy product will begin to roll out starting next month. Beginning in February, World Traveller and World Traveller Plus passengers will see the first fruits of the carrier’s multibillion dollar reinvestment efforts.
“This latest tranche of our £6.5 billion investment is set to improve World Traveller Plus and customers will see a real change to the cabin,” British Airways Director of Brand and Customer Experience Carolina Martinoli said in a statement announcing the rollout. “In February the new menus will launch, followed in the Spring by the introduction of new amenity kits, quilts and pillows for added comfort and a touch of luxury.”
Passengers in the premium economy cabin will be able to pre-select choices from the expanded menu up to 24 hours prior to departure. According to the airline, the new inflight dining menu will include new fine dining inspired selections such as “braised British beef with roast new potatoes, onion soubise and bourguignon sauce, roasted and guinea fowl with braised red cabbage, green beans, roast potato mustard chive jus as well as rigatoni pasta in a creamy garlic and herb sauce with leek, pumpkin and baby spinach.”
The airline says in addition to new high-end dining options, passengers in the premium economy cabins will also be offered “more substantial” second meal options on long-haul flights. The stepped-up catering program will precede the highly anticipated launch of redesigned World Traveller cabins on new British Airways Airbus A350 planes scheduled to enter service before the end of the year.
The redesigned cabins, unveiled last summer, will include a larger Panasonic entertainment screen with “swipe” touch control, USB sockets at each seat and “bespoke” LED lighting. The seats themselves, developed by the British Airways design team, will feature redesigned footrests, and an adjustable six-way headrest “to suit customers of all heights.” The World Traveller seats include both cocktail tables and in-arm tray tables for meal service.
The airline says it will eventually more than double the number of World Traveller seats in its fleet. The expanded World Traveller cabins will, however, in some cases, come at the expense of first class seats, at least on some newer planes.
[Photos: British Airways]