What does travel bring you?
For the passengers of China Airlines, it seems that travel brought them an injury, a shotgun wedding, an unwanted pregnancy, a new face and a curse – at least, that’s what the latest commercial highlights. It’s haunting and unorthodox, and the song “Something’s Coming Over Me” by The Darkness is melancholic and evocative.
And the viewers loved every second of it.
“You never know what travel will bring to your life,” reads a message in the English-version of the ad. The original ad quickly became viral in a span of one month, garnering 6 million views on YouTube since being published.
In a June press release, Senior Vice President Ya-Mei Lo said: “The best way to relax the mind and body is to take a holiday. It will also leave you with great memories.” That’s a great message but it oddly downplays the dark theme of the commercial.
Lo adds, “They may even receive an unexpected surprise and come home with special souvenirs of their own!”