Guests to Use Emojis for New Hotel Room Service System
Jennifer Billock December 18, 2015
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Aloft Hotels in the United Kingdom are debuting an emoji room service system next week.
Forget calling and ordering from a menu — Aloft Hotels, the chain designed for hyper-connected travelers, is introducing an all-emoji room service ordering system on December 21. The service, called TiGi (standing for Text It, Get It), will launch at the Aloft London Excel and Aloft Liverpool hotels. The process is simple; there’s a menu with corresponding emojis for each item. Guests text the emoji of the item they want plus their room number to a dedicated phone line and then the hotel sends it up.
To celebrate the launch of the emoji room service menu, the W XYZ Bar at Aloft London Excel is planning to use an emoji-friendly cocktail and snack menu from January 4 to February 20. The hotel is also installing an emoji-themed slot machine in the lounge and making a similar game available on the website.
Aloft Liverpool is celebrating in its own way, with a three-day emoji festival including live local music, art exhibits showing local artist interpretations of emojis, and an emoji afternoon tea.
According to a release on parent company Starwood’s website, TiGi is just the latest in a line of technological advances for the Aloft brand. Last year, Aloft introduced Botlr, a robot concierge, and launched keyless room entry, in-room Apple TV services, mobile-controlled experiences for guests in the rooms, and more.
The hotel chain is currently looking at implementing more innovation features in the future, like virtual reality experiences in each room and more mobile controlled features.
[Photo: Aloft]
