Alaska Airlines is offering free movies and TV shows to all flyers through the end of March as part of new brand experience
Alaska Airlines flyers are invited to enjoy complimentary in-flight entertainment on select aircraft as part of a new cabin experience. With the introduction of Alaska Beyond, the airline is showcasing its new in-flight system currently available on over half of the carrier’s mainline fleet. Announced in a press release on Tuesday, the new entertainment option will be available for free through the end of March.
As part of a brand reboot, the new in-flight entertainment system boasts more than 100 television and movie titles and is delivered through flyers’ tablets or smartphones. Those who are not traveling with a device can rent a Microsoft-powered tablet from the airline. The rentable tablets feature additional entertainment options, including digital magazines, Xbox games and Wi-Fi internet. The special tablets can be rented for $8 to $10 per flight, and they are available for free to elite Alaska flyers.
“Our customers tell us they love our new, free, in-flight entertainment service, and we’re listening,” said Halle Hutchison, managing director of brand marketing at Alaska. “We’re excited to continue offering our premium content – like mainstream movies and TV to reward customers for trying out Alaska Beyond Entertainment.”
The in-flight entertainment system is expected to be rolled out on nearly all Alaska mainline aircraft by April. After the introductory period, access to the Alaska Beyond entertainment system will start at $1.99. In addition to new in-flight entertainment systems, Alaska Beyond is introducing additional improvements to the cabin experience, including new menu options and premium beverage services.
[Photo: Alaska Airlines]