The largest expert travel community:
  • 735,559 Total members
  • 6,074 Users online now
  • 1,673,899 Threads
  • 30,110,739 Posts

EasyJet Is Transforming the German Market by Taking over Airberlin’s Old Routes

EasyJet Is Transforming the German Market by Taking over Airberlin’s Old Routes
Jennifer Billock

Airberlin’s loss is easyJet’s gain as the budget airline launches 19 new routes throughout Europe.

Thanks to Airberlin’s bankruptcy, easyJet is expanding further into the German market for flights. Last month, Easyjet spent about $48.2 million acquiring Airberlin aircraft leases and taking over assets the airline had at Berlin Tegel Airport (TXL). Last week, easyJet launched its first domestic route in Germany – which will soon join three other new domestic routes and 15 new international short-haul flights. The airline plans on flying 18 million passengers in and out of Germany annually once the expansion is complete, and expects one of every five customers to start or end their flight in Germany.

Although Lufthansa purchased some of Airberlin’s assets as well, this change in easyJet’s operations could be a challenge for the larger airline. The expansion is allowing Easyjet to operate in the business travel market – something Lufthansa currently has the lion’s share of – by flying up to five times a day to major business hubs like Vienna and Zurich.

“Easyjet’s agreement with the administrators of Airberlin has seen it acquire a leading position in the growing and attractive Berlin market for an upfront outlay of less than £200m,” air travel analyst Gerald Khoo told Skift.

Another analyst, Daniel Röska, agrees, noting that easyJet should surpass Lufthansa’s share in Berlin travel by the summer, thanks to the company’s “Castle and Moats” strategy.

“[The strategy works by] effectively making the product more attractive for business travelers, increasing pricing power and blocking out further competitive entry,” Röska told Skift.

View Comments (1)

1 Comment

  1. irishguy28

    January 9, 2018 at 12:55 pm

    In what way is it “transformative” for the German market when all that U2 is doing is restoring routes that were operated by AB and have only been absent for a few months?

You must be logged in on the FORUM to post a comment Login

Leave a Reply

More in easyJet

Expansion at LHR Could Be a Boon to EasyJet

Jackie ReddyOctober 24, 2018

French Authority Investigates EasyJet Takeoff Incident

Ryan BoydOctober 17, 2018

Nursing EasyJet Passenger Asked to Stop Breastfeeding Child

Jackie ReddySeptember 28, 2018

Copyright © 2014 Top News Theme. Theme by MVP Themes, powered by Wordpress.