Eastern Air Lines… Sorry, Eastern Airlines Is Back
Taylor Rains January 10, 2020
Eastern Airlines is back with a new logo, livery and slightly new name. Removing the space in between Air Lines (the original name of the carrier), Eastern has been officially relaunched for January 2020, beginning operations on the 12th.
Not Its First Rodeo
This is not the first time Eastern has tried to rise from the ashes. In 2015, the carrier was reincarnated under its original name, Eastern Air Lines, and survived until 2017 when it was bought out by Swift Air. In 2018, Swift Air sold the Eastern name to Dynamic Airways. Dynamic went out of business soon after and is now being reborn as the historic, yet slightly differently named, Eastern Airlines.
Big Plans
Headquartered in Wayne, Pennsylvania and led by former Allegiant COO, Steve Harfst, Eastern plans to venture into Asia and South America. The carrier’s network will include nonstop routes out of New York – JFK, with destinations to Georgetown, Guyana and Guayaquil, Ecuador. According to its website, it appears the airline also has plans to fly to Jinan, China. As of now, Eastern is only operating 767-series aircraft but says it will be leasing 777 planes to make the Jinan journey.
The airline will offer both economy and premium class, with prices ranging from the low $200s for the basic “Adventurer” fare to the mid $600s for the premium “Globetrotter” fare. However, you may be able to snag some introductory fares in the high $100s while they last.
New Livery
The new Eastern Airlines is ditching its old livery and introducing one full of color with a map theme. The website explains the meaning behind the new look, “The colors of dark blue, light blue and golden yellow represent the sky, sea and sun and all come from historic Eastern Airlines colors but have been re-interpreted for today. We will also have supporting logos and designs unique to each market we will serve inspired by the local colors and geography of each market. The three main rivers of Guyana and the colors of its national flag for example, inspire our supporting logo for Georgetown. We will incorporate those local designs into our website, social media platforms, marketing materials and uniform accessories.”
Our wide-body, fuel efficient aircraft have room for you AND all of your belongings.
Nuestros aviones de fuselaje ancho y bajo consumo de combustible, tienen espacio para usted y todas sus pertenencias. #Nobagleftbehind #GoEasternAir pic.twitter.com/29R2KU0EqV
— Eastern Airlines (@goeasternair) January 6, 2020
[Image: Eastern Airlines]
Spotted an Eastern plane sitting all by itself way out on the tarmac at JFK T5 today.
Not a good idea of trying to expand too fast.
Not sure how they can describe 25+ year old B767's as particularly fuel efficient in their Tweet?
Flying out of YUL on August 28th @9:19a, I noticed the strange livery taxiing as we landed. The lettering on the front fuselage looked familiar, but the rear and tail paint scheme was unfamiliar. Indeed, it was the Eastern 767 shown above. Snapped a couple of photos on my iPhone. (Would it's 767s be ex-AC aircraft as YUL is one of AC's maintenance bases and it has been reducing its 767 mainline fleet, either transferring the planes to its leisure brand Rouge.)
Western Airlines is also Available from Delta. They can also sell Northwest