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Airlines

Eastern Air Lines… Sorry, Eastern Airlines Is Back

Eastern Air Lines… Sorry, Eastern Airlines Is Back
Taylor Rains

Eastern Airlines is back with a new logo, livery and slightly new name. Removing the space in between Air Lines (the original name of the carrier), Eastern has been officially relaunched for January 2020, beginning operations on the 12th.

Not Its First Rodeo

This is not the first time Eastern has tried to rise from the ashes. In 2015, the carrier was reincarnated under its original name, Eastern Air Lines, and survived until 2017 when it was bought out by Swift Air. In 2018, Swift Air sold the Eastern name to Dynamic Airways. Dynamic went out of business soon after and is now being reborn as the historic, yet slightly differently named, Eastern Airlines.

Big Plans

Headquartered in Wayne, Pennsylvania and led by former Allegiant COO, Steve Harfst, Eastern plans to venture into Asia and South America. The carrier’s network will include nonstop routes out of New York – JFK, with destinations to Georgetown, Guyana and Guayaquil, Ecuador. According to its website, it appears the airline also has plans to fly to Jinan, China. As of now, Eastern is only operating 767-series aircraft but says it will be leasing 777 planes to make the Jinan journey.

The airline will offer both economy and premium class, with prices ranging from the low $200s for the basic “Adventurer” fare to the mid $600s for the premium “Globetrotter” fare. However, you may be able to snag some introductory fares in the high $100s while they last.

New Livery

The new Eastern Airlines is ditching its old livery and introducing one full of color with a map theme. The website explains the meaning behind the new look, “The colors of dark blue, light blue and golden yellow represent the sky, sea and sun and all come from historic Eastern Airlines colors but have been re-interpreted for today. We will also have supporting logos and designs unique to each market we will serve inspired by the local colors and geography of each market. The three main rivers of Guyana and the colors of its national flag for example, inspire our supporting logo for Georgetown. We will incorporate those local designs into our website, social media platforms, marketing materials and uniform accessories.”

[Image: Eastern Airlines]

View Comments (7)

7 Comments

  1. MaxVO

    MaxVO

    January 10, 2020 at 1:03 pm

    What, somebody actually paid to use the name Eastern?! Of course, the idiots with an even more stupid name “Dynamic”. I could’ve sold them the names “Northern” or “Southern” for a fraction of what they paid.

  2. skidooman

    January 11, 2020 at 5:34 am

    Jinan? Why Jinan?

    Nothing wrong with Jinan – almost 9 million people – but given the abundance of larger Chinese cities without direct US flights, why pick Jinan? What is the business rationale for going there and not elsewhere?

  3. Gaikhao

    January 12, 2020 at 12:15 am

    Wjhat, no “Whisper Jet?

  4. milepig

    January 13, 2020 at 9:30 am

    Is it April first already?

    I give them 2 months or until the cash runs out, whichever comes first.

  5. dmalladi

    January 13, 2020 at 5:04 pm

    Western Airlines is also Available from Delta. They can also sell Northwest

  6. Shareholder

    January 14, 2020 at 9:43 am

    Flying out of YUL on August 28th @9:19a, I noticed the strange livery taxiing as we landed. The lettering on the front fuselage looked familiar, but the rear and tail paint scheme was unfamiliar. Indeed, it was the Eastern 767 shown above. Snapped a couple of photos on my iPhone. (Would it’s 767s be ex-AC aircraft as YUL is one of AC’s maintenance bases and it has been reducing its 767 mainline fleet, either transferring the planes to its leisure brand Rouge.)

  7. durlockminster

    January 15, 2020 at 4:41 am

    Not sure how they can describe 25+ year old B767’s as particularly fuel efficient in their Tweet?

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