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Delta: Your Social Media Hashtags Give Us Rights to Your Content

Amsterdam, Netherlands - April 21, 2015: A Delta Air Lines Airbus A330-300 with the registration N808NW takes off from Amsterdam Airport (AMS) in the Netherlands. Delta is one out of the three major American legacy carriers with its headquarters in Atlanta. (Photo: iStock)

In an update to Delta Air Lines’ SkyMiles terms and conditions, the carrier has added a new caveat for flyers using social media:

“By tagging photos using #SkyMilesLife and/or #DeltaMedallionLife, user grants Delta Air Lines (and those they authorize) a royalty-free, world-wide, perpetual, non-exclusive license to publicly display, distribute, reproduce and create derivative works of the submissions, in whole or in part, in any media now existing or later developed, for any purpose, including, but not limited to, advertising and promotion on Delta websites, commercial products and any other Delta channels, including but not limited to #SkyMilesLife or #DeltaMedallionLife publications.”

To read more on this story, go to View From The Wing.

[Photo: Shutterstock]

Comments are Closed.
rstruthe December 22, 2017

As no one owns a hashtag and they can not force you to read or accept those terms prior to using a hash tag, I highly doubt this is enforceable in any way!

token385 December 22, 2017

Aaaaaannnndddd, that's why I block the apps non-essential permissions as well as not posting pictures on social media and hashtags.

rylan December 22, 2017

Aaaaaand thats why I don't post any pictures on social media or hashtag stuff.