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Delta’s New List of Focus Cities Takes FlyerTalk By Surprise

Delta’s New List of Focus Cities Takes FlyerTalk By Surprise
Joe Cortez

As Delta Air Lines re-focuses their fleet for growth, their list of “focus cities” has some FlyterTalkers raising an eyebrow. The new focus for the Atlanta-based carrier includes Austin, Texas, Cincinnati, Ohio, and Nashville, Tennessee.

If your future itineraries involve Music City USA, a break for chili over spaghetti, or a stop in Silicon Valley, Delta Air Lines wants to take you there. FlightGlobal reports the carrier announced several domestic upgraded city designations, including moving Boston to a hub city and smaller locations moving up to domestic focus cities.

The announcements came at the Airport Council International-North America JumpStart conference in Nashville, Tenn. In addition to moving Boston Logan International Airport (BOS) up to hub status, the new focus cities include Austin, TX, Cincinnati, OH, Nashville, Raleigh-Durham, NC, and San Jose, CA.

“We’ve been making significant investments in Boston this year,” Amy Martin, managing director of domestic network planning for Delta, told the conference. “This has really enabled us to graduate Boston from what we consider a focus city to our newest coastal hub.”

Much like in Seattle, Delta is challenging local carriers for passenger volume in the northeastern city. This year, the Atlanta-based airline wants to increase its optimal flight volume to 150 daily flights through adding new service from BOS to Chicago, Lisbon, Portugal, and Washington, D.C.

Although it’s Boston upgrading to a hub city that has many talking, FlyerTalkers are equally curious about Delta’s new focus cities. While cities like Cincinnati – the former home of Comair – make sense, others are curious how Raleigh-Durham and San Jose made the list.

“Don’t all of those cities have robust or growing tech sectors?” asks FlyerTalker kop84. “That would be the common theme at least at first glance.” Member cayohueso seems to have the same idea: “Austin is home to Apple’s secondary HQ with a million sqft campus and plans to expand it, making them the largest private sector employer in the city. I think San Jose fits into that plan.”

FlyerTalker jrkmsp has their own ideas on Delta’s growth. “It appears that Delta wants to be the biggest network carrier…at its focus cities,” they write. “So I’d say we could expect growth in flights to a point where that is a case.”

But FlyBitcoin found the best perk on becoming a “focus city.” “The Medallions in Nashville and at RDU got cool socks in the mail last year. That is the definition of ‘new focus city’ right there.”

What are your thoughts on the new Delta focus cities? Let us know on the FlyerTalk forums!

 

[Featured Image: Wikimedia/ Argash]

View Comments (6)

6 Comments

  1. horseymike

    June 5, 2019 at 8:40 am

    Delta had a very Large presence in Cincinnati at one time and scaled it down. Maybe they are are going to revive it.
    Central Location.

  2. pmiranda

    June 7, 2019 at 6:04 am

    Could this mean competition for Southwest on the AUS-SJC route? That would be nice.

  3. Danwriter

    June 7, 2019 at 6:44 am

    These cities also represent a direct challenge to AA. DL’s already done that in BNA, where it’s matched AA’s 5 nonstops a day to LGA.

  4. BC Shelby

    June 7, 2019 at 11:12 am

    …Delta seems afraid to tackle Southwest’s market share at MKE. Milwaukee used to be a “focus City” for Northwest before the merger. Now it is pretty much a spoke for Delta’s hubs in MSP, ATL, and DFW. Alaska even competes with SW as they have flights between MKE and SEA/PDX why doesn’t the nation’s largest airline particularly as they are upgrading their fleet with much more efficient aircraft like the A321 Neo and A220?

    Chicago keeps talking about building a third airport while MKE (which shut down a concourse because of how underused it is) is easier to access for most in the affluent northern Chicago burbs than ORD is (there is even rail service between Chicago/Glenview and MKE international).

  5. bbison

    June 9, 2019 at 9:55 pm

    SJC is as much of a shot at AS as anything.

  6. 6P&E

    June 15, 2019 at 12:45 pm

    So when will we see BNA-CDG?

    The new BA BNA-LHR has pilfered some otherwise European traffic from Nashville. I just flew BNA-TLS in J round trip via one easy stop at LHR. Right now BNA-TLS requires two change of planes on DL/AF. A CDG connection might make me think otherwise although BA J intra Europe product is superior to that of AF, IMO.

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