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Delta Thanks Influencers for Its Increase in Sales

Delta Thanks Influencers for Its Increase in Sales
Jennifer Billock

Travel isn’t what it used to be since the invention of cell phones and selfie sticks — now, airlines are reporting that the desire for travelers to beef up their social media accounts is leading to more and more people getting on a flight to see exotic places and much-loved worldwide national monuments.

It’s a new travel world out there, one fueled by Instagram and other social media accounts and the travelers who want to go to certain places just to get a selfie shot. Delta Air Lines reported that they’ve seen an uptick in ticket sales by people looking to take a photo in front of the Eiffel Tower or to visit Game of Thrones locations—all for the selfie and social media glory.

“Travel today is all about the selfie shot in front of some dramatic place with someone you care about,” Delta’s Chief Marketing Officer Tim Mapes said at the International Aviation Forecast Summit in Las Vegas, reported by Bloomberg. “That’s the travel currency of today. They actually covet the experience. They want to go where Game of Thrones was filmed, they want to go to Middle Earth in New Zealand. When I was that age, I wanted to go to Fort Lauderdale for spring break.”

Mapes says the phenomenon is mostly relegated to millennials and younger travelers—the demographic that is most using all the available social media channels.

Have you traveled anywhere just for the selfie and to give your friends a sense of #FOMO? Tell us about it in the forums.


[Featured Image: Shutterstock]


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