American Express announced on Wednesday that it is in the process of upgrading its Membership Rewards program to include personalized rewards programs for its members.
The upgrade involves integrating blockchain into its rewards program that will create “smart contracts” that will give merchants more control over what offers they make.
That means more individualized bonuses on certain products and for certain customers. According to info shared with the website Coin Desk, Amex will, in initial trials, offer members “five times” the normal number of points on “certain products.” Unfortunately, that’s all the information that American Express has shared at the moment.
No word on what those products will be or which Membership Rewards members will be eligible for them, but Amex says that the new system will be set up “in a matter of weeks.”
To read more on this topic, head to Coin Desk.