Celebrity Chefs to Cook for Starwood SPG Moments ‘Supper Club’
Joe Cortez January 29, 2016
Celebrity chefs to take center stage with Starwood Hotels’ Culinary Moments events throughout 2016.
Starwood Hotel guests may soon have an opportunity to dine with the world’s most famous chefs – if they are fast enough to win at auction. Successful Meetings magazine reports the soon-to-be merged hotel chain will open celebrity events with world renowned chefs throughout 2016.
With the new program, Starwood Preferred Guest members will have the opportunity to bid on the once-in-a-lifetime events using Starpoints in multi-day auctions. Scheduled events for the “supper club” style series include private dinners hosted by chefs Masaharu Morimoto, Curtis Stone and Stephanie Izard, to exclusive benefits at culinary events like the South Beach Wine and Food Festival and the BottleRock Napa Valley Festival.
“Food often acts as the center around which life’s greatest moments are celebrated and shared,” said Chris Holdren, Starwood Preferred Guest senior vice president explained to Successful Meetings. “Expanding our Culinary Moments program is an excellent way to provide members with opportunities to share these once-in-a-lifetime memories with their family and loved ones.”
In addition to the exclusive program, the hotel chain is pairing the auctions with a new culinary benefit for Starwood Preferred Guest members. Titled SPG Cravings, the web-based program will share recipes and food inspiration from over 1,000 Starwood hotels. Successful Meetings reports the program will also feature discounts of up to 30 percent at select hotel restaurants.
Both new programs are launching as Starwood is set to complete their merger with Marriott Hotels later this year. Neither company has commented about the ultimate fate of the Culinary Moments or SPG Cravings programs after the merge.
The events with chefs Morimoto, Stone and Izard are now available for bidding on the Starwood Preferred Guest auction website. Other events will be made available throughout the year.
[Photo: Curtis Stone]
