Capital One has launched a new service that provides as many virtual credit card numbers as a customer requests—the multiple numbers are an attempt to fight credit card fraud and give shoppers more confidence when purchasing goods online.
Capital One wants to do away with dedicated credit card numbers for each customer. Instead, the company plans to give customers as many credit card numbers as they request, each to be used in a purpose-driven way—whether it’s to make a purchase from a site that seems a little sketchy, or to use a specific card number for each retailer customers shop with. Along the way, this effort will help prevent damage to peoples’ accounts in the event of data breaches.
Tom Poole, Capital One’s senior vice president for payments and identity, told One World Identity that the numbers will be “mission-purpose.” Each vendor the customer shops with will have their own dedicated credit card number, all tied back to the same account.
Poole noted this will help make things easier for customers in a variety of ways. It will alleviate the need to worry about a stolen card, because you’ll be able to cancel that number right away—and then you won’t have to worry about re-entering card information for every online company you’re buying from.
With this system, customers have more control over who gets their information and when, bringing a higher comfort level to people concerned about buying online. And fraud will be less of an issue; if a data breach gets one credit card number, it likely won’t be the main account number and can easily be cancelled.