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United’s Calling on Women

United’s Calling on Women
Scott Dylan

In honor of Women’s History Month, United Airlines is rolling out a contest for underrepresented artists for an opportunity to showcase their work on a large canvas – a Boeing 757. All ideas must be submitted by March 24 of this year to be considered.

How can you enter?

Artists can submit their design ideas for the region they most closely align with, either New York or California, for a chance to paint the aircraft. A winner will be selected for each region; however, you don’t have to actually be from either of those two areas in order to enter the contest. You simply need to be a resident of the United States.

Judges will narrow their choices down to three finalists for each region during a period lasting from March 25 to April 9. The public can cast their votes for their favorite finalist between April 10 and April 19. One final winner will be chosen for the New York design and one final winner will be chosen for the California-inspired design. The winners will then have opportunities to work with visual artist Shantell Martin to create a finalized design. The final designs will be launched in the fall.

There are rewards that go beyond just having your artwork take flight if you are a winner or a finalist in the United Airlines Her Art Here contest. Finalists and winners will have the opportunity to take part in a gallery show and have their pieces on display at United Airlines terminals and lounges until the end of 2019. The pieces will also be available for purchase. What’s more, winners and finalists will be given 100,000 MileagePlus award miles. All participants must be 18 years of age or older to submit artwork. Being a frequent flyer with United Airlines or booking a flight will not increase your odds of winning the contest. There is no fee to enter.

The good news is that United is doing more than just paying lip service when it comes to supporting women in the aviation industry. United employs more female pilots than any other airline on the planet. In addition, the carrier has been working with an organization called Women in Aviation for more than 25 years to provide education, networking and scholarship opportunities to women.

“As a company, we believe in the importance of equality of women in what has historically been a male-dominated field,” said Jill Kaplan, United’s president for New York and New Jersey. “When we heard the statistics about how underrepresented women are when it comes to displaying their art, we thought what better way to contribute to changing this narrative than by offering the biggest canvas we have access to – an aircraft.”

 [Source: United]

View Comments (1)

1 Comment

  1. JackE

    March 17, 2019 at 2:25 am

    Sorry, United, but female artists outnumber male artists, so I’m calling you out on your blatant sexism. Since you are paying the winner, your actions are also illegal discrimination.

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