British Airways Is Giving First Class a Designer Upgrade
Jackie Reddy March 07, 2019
As part of a major investment, British Airways has confirmed that it is preparing to refresh its first class cabin experience. From the end of this month, the carrier’s first class passengers can enjoy high-quality bedding, luxurious amenities and a revamped menu featuring seasonal British cuisine.
British Airways (BA) has announced that it is preparing to refresh its first class experience. In a statement, the carrier said that these improvements come as part of its £6.5 ($8.5) billion customer investment.
This major investment, it says, is part of a five-year program that will encompass, “…new aircraft, new cabins, new catering, new lounges, WiFi, and new routes.”
As of March 31st, first class passengers can don pajamas by Temperley London, a luxury British fashion label and enjoy cozy, high thread-count bedding. In addition to this, first-class amenity bags will feature products from Elemis, a high-end British skincare brand.
In-flight dining options have also been refreshed as part of this investment program. These menus will feature seasonal British cuisine and passengers can also enjoy an afternoon tea experience. Offerings will be served upon bone china crockery and a range of beverages – including fine wines and champagne – will be served to passengers.
As for in-flight entertainment, passengers can enjoy a range of programs and shows using the headphones provided by British brand Meridian.
Commenting on the refresh, Carolina Martinoli, BA’s director of brand and customer experience, said, “As part of our £6.5bn ($8.5bn) investment for customers, we’re changing parts of the travel experience in our first cabin. Our teams of designers, chefs and customer service experts have carefully thought through the details we know matter most to our customers.”
“In this, our centenary year, we’ve sought out some of the best British designers and manufacturers to work with to ensure traveling in first with British Airways is an unforgettable experience,” she added.
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As Long as I have to share and stand on a Packed Bus to and from a remote stand at T5 I will continue to avoid BA.when flying First Class
Αll very nice, but presumably the seats stay the same, with the miserable little footstool that I can’t reach unless I lie nearly flat. On a long flight, I want to be able to lounge comfortably with my feet up. I’m 5 foot 3, not unusually short! Even accepting that BA First is “the best business class in the world”, the seats really aren’t good enough.
Business Class for First Class
I think you have mistaken "First Class" for 'business class'. Just to remind you...this is British Airways we're talking about.