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British Airways

British Airways Irks Twitter Users With Brexit ‘Fire-Sale’

British Airways Irks Twitter Users With Brexit ‘Fire-Sale’
Jennifer Billock

Customers strike back against British Airways for taking advantage of Brexit economy woes with a flight sale.

Following Brexit, the UK’s pound has reached a 31-year low, and the nation’s credit rating has been downgraded from AAA to AA. The stock market isn’t faring so well either, enduring the biggest two-day fall on record.

A Twitter post by British Airways offering a sale seems to capitalize on the UK’s financial woes—and customers are not pleased about it. The tweet says, “Your dollar has never gone further, and with our amazing 3 day sale you can see even more of London!” And some travelers are seeing a link to Brexit and hitting back at British Airways, telling the company it’s “too soon” and calling out perceived greediness and tackiness on the airline’s side.

Other tweets, reported by The Star Online, show the twitterverse seething:

“How greedy of you to quickly use your country’s economic troubles for your own gain.”

“Horrendously tacky, turning the Brexit market crash into a sales pitch.”

“Nice to see that airline companies in the UK are just as lecherous as their American counterparts.”

Few have come to the airline’s defense, except for one Twitter user who tweeted, “Too soon? No one died.” But that unleashed vitriol of its own, reminding the user that some did, in fact, die: British MP Jo Cox, who was vocal about staying in the EU, while her murderer wanted to leave. According to The Star Online, he shouted “Britian first” during the attack.

[Photo: Caribbean News Digital]

View Comments (6)


  1. sdsearch

    June 29, 2016 at 4:45 pm

    Actually, the market was downgraded for AAA to AA, since AAA is the higher rating.

  2. chris19992


    June 29, 2016 at 11:10 pm

    Based on these comments, you would almost think that BA were a business trying to make money.

    Business wants to make money, absolutely shocking news

  3. kronos319

    June 30, 2016 at 4:04 am

    Given the continued decline in the quality of service provided by BA, I’m not surprised that management is doing everything it can to try to drum up more business. I can’t honestly even call BA a “full service” airline anymore, its more like “partial service” or more commonly “no service”.

  4. weero


    July 1, 2016 at 5:51 pm

    Tweets are not news.

    If I’d believe in tweets, I’d go on Twitter … no reason to spread this stuff outside of its confines.

  5. Irpworks

    July 2, 2016 at 12:46 pm

    Really? Who are these people who are offended by such a basic sale? Very odd.

  6. Snuggs

    July 21, 2016 at 6:05 pm

    Sour grapes by those that felt everyone is entitled to their vote, as long as they vote correctly.

    Amen to the comment about twitter posts. Leave them there. They rise to no higher plane…

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