Earlier this month, British Airways unveiled limited-edition jars of Marmite specifically designed to be small enough to be carried in your carry-on bag without being confiscated at the airport.
British Airways entered into this exclusive partnership with Marmite to celebrate the airline’s centenary, and because traveling with Marmite is a big problem. At London City Airport, around six jars are confiscated daily (Harrods jams and Lyle’s Golden Syrup are also pretty frequently confiscated). What’s more, 2,000 jars are expected to be confiscated this year. London City Airport actually kicked off the Marmite extravaganza back on April 30 by offering amnesty for any passengers with forbidden jars at its security gates.
How can you get your hands on a tasty jar of carry-on approved Marmite? British Airways is offering them to customers on all flights as of May 1 for £3 per 70 gram jar.
Marmite has been around since 1902. And, if you’re not familiar, it is popularly used as a breakfast spread throughout Great Britain. If Marmite just isn’t your thing., you should know that British Airways is also celebrating its centenary by partnering with a Scottish brewing company called BrewDog to offer an exclusive IPA.
[Image Source: British Airways]