British Airways Brings Changes to Club World
Jennifer Billock October 08, 2018
British Airways is changing up some key parts of its Club World meal service, due to ample feedback and comments from flight attendants and customers that came in after the special service was launched back in 2017; the changes will roll out when the airline switches to its winter schedule at the end of October.
Starting October 28, British Airways will be rolling out changes to the Club World service it introduced in 2017. Overwhelmingly, according to both flight attendants and customers, the speed of service – which was via trolley – was too slow. The quality of the food served, though, garnered positive reviews; it has been consistently changed and refined since the launch of Club World.
The new changes to the service include replacing the trolley system with hand delivery for all portions of the meal, priority ordering, special meals coming out at the same time as regular meals, and ordering all parts of the meal at once.
“Our £600m investment in Club World including the new catering and The White Company bedding is proving incredibly popular with customers and driving fantastic feedback around the quality and comfort of the experience,” a British Airways spokesperson told Business Traveller. “We can’t be complacent though, and look to continuously improve by testing changes to the service style.”
Although the biggest complaint – speed of service – will be resolved with this change, it also brings a potential negative: travelers will no longer be able to see meal choices in person. Rather, they’ll have to read it from the menu only.
[Image Source: British Airways]
I'd rather get my main course served on a timely basis than sit waiting for an hour after the starter while it's shown to everyone ahead of me in the cabin!
As long as BA has such squeezed business class seats they can do what they want, I will never use it again after my first experiance unless they sell them for Eco fairs.
Last Century Club World Business Class seating just does not cut it with me..This is the 1-2-1 Generation
I for one, really enjoyed the trolley - some of the dishes looked so much more appetizing than the descriptions could ever be. Also, it reminded me of my very first, transatlantic First Class experience on PanAm. Just without the caviar! On my most recent BA LHR to JFK, I thought we were about to return to the elegance of those bygone days. Alas, some people are too impatient to enjoy the experience.
The title says changes to One World. Isn’t that the Airline Alliance?