BA, Delta Land Deal With Luxury Pudding Company

Luxury U.K.-based pudding producer Pots & Co has entered into partnerships with British Airways and Delta Air Lines that will reportedly increase the manufacturer’s revenues by approximately £5.3 million in just one year.

The brand, now available on all British Airways flights, has exceeded sales expectations. “I was aiming to sell 40,000 pots a week and we’re selling 210,000” said Pots & Co founder Julian Dyer.

The company is also reportedly in talks with two other major airlines. “We sell the desserts individually so people can choose the one that they want, rather than having to buy a pair,” Dyer said.

For more information on this story, visit The Telegraph.

 [Photo: Twitter/Pots & Co]